What is CRO (Conversion Rate Optimization) anyway?

When I tell people my consulting practice specializes in conversion rate optimization it can often prompt a quizzical look in response.  I get it – it’s “marketing Spock-Talk”. Conversion rate optimization is the art of ensuring that a customer takes a desired action when in your store, on the phone or on your website or...
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Why is great marketing content important for SEO?

Good marketers always know they are brokering a connection between the customer and the business they serve. Sometimes there are also internal customers like bosses, clients and other stakeholders in the mix. Now, there’s another stakeholder we have to appease.  His name is Google. According to some reports, Google controls 74.54% of search so understanding...
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MarTech is the Mashup of Marketing and Technology

Most companies feel that technology is developing at a faster clip than their ability to leverage it in their marketing initiatives (Walker Sands, 2017).  Ad Week also reports that 56% of companies also feel overwhelmed by the data they’re collecting. The answer to this challenge is clear…come up with a new buzzword.  MarTech! Yes, I’m...
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