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Concise Advice

Every day, consumer trends, digital marketing tips and advice to help you decide where to focus your time and money.

Daily Briefings

We’ll pay especially close attention to demystifying digital marketing topics – so you can stay on top of the most important developments.

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Social Media Today Tends for 2022

September 22, 2021
Looking at numbers 3 and 4 of the top 8 trends

How To Get Your Pictures Noticed By Search Engines

September 21, 2021
The Magic of Alt Text

Social Media Predictions for 2022

September 20, 2021
Part 1 of 4

#Holidays for September 19 – 21

September 19, 2021
Trending on Social Media

A Champagne Shortage is Looming

September 18, 2021
April Frost, Spring Rain, and Summer Fires have served up a brutal growing season for France

Walmart, Ford, and Argo Are Piloting Self-Driving Cars For Delivery

September 17, 2021
The online game will be won in your driveway

Uber Eats and Postmates Launch Tiered Pricing

September 16, 2021
A move to try to avoid the fee caps being put in place by governments

Delivery Companies Are Suing New York City

September 15, 2021
They're fighting the 15% fee cap

UPS Gets Into the Same Day Delivery Game

September 14, 2021
The delivery giant has acquired Roadie to expand their coverage of perishable products like food

Burger King Bans 120 Artificial Ingredients From Its Menu

September 13, 2021
The burger chain is tapping into the healthy food trend

New Stella Artois No Alcohol

September 12, 2021
Find out what cities get to try the new lager first

Hashtag Holidays Mid Sept. 2021

September 11, 2021
Trending on Social Media

What Jobs Have Restaurant Workers Moved To?

September 10, 2021
Some workers will not be coming back to the food service industry because they've moved on for good.

The Back of House Labour Crisis

September 9, 2021
New research shows us just where the restaurant labour shortage is the most dire

In Praise of In-Store Signage

September 8, 2021
Those shelf talkers and menu call outs work

Walmart Gives 565,000 Employees a Raise

September 7, 2021
The war for talent has brand implications and the big companies are getting serious in the lead up to the holiday shopping season

Starbucks Is Looking to Unionize

September 6, 2021
As the labour shortage rages on, employees start to gain more bargaining power

National Days Of # Holidays For September 5, 6, and 7

September 5, 2021
See what's trending on social media

The Next Round Is Alcohol Free

September 4, 2021
The No/Low Alcohol Beverage Trend is on Fire

Amazon Gets Into the Buy In Instalments Trend

September 3, 2021
Amazon and Affirm are joining forces to give shoppers more payment options

Want Better Customer Reviews? Pay Your Employees More.

September 2, 2021
New research looks at the correlation between employee wages and customer service

Key Canadian Menu Trends For Summer 2021

September 1, 2021
From healthy foods to build your own value meals — Canadian menus are seeing some interesting trends

Has COVID Changed Dining Habits? 60% of People Say Yes

August 31, 2021
Certain groups are more likely to be shifting their behaviour than others.

Humans and Bots — The Future of Restaurant Work

August 30, 2021
800 Degrees Pizza is launching thousands of automated merchandising machines to make, cook and serve their pizzas

New York Cuts Delivery Fees — Permanently

August 29, 2021
Restaurants are getting relief but the delivery companies are pushing back

Instagram “Swipe Up” Is Going Away

August 28, 2021
A new feature called "link stickers" will replace the swipe up feature on Instagram

Influencer Engagement Rate — How Do You Measure It?

August 27, 2021
Influencer marketing is growing quickly and it's a great strategy for you to consider. Here's how to find a good one to partner with.

Move Over Instagram Influencers — Meet Instagram Creators

August 26, 2021
Food and Instagram are made for each other but how do you know what influencer to partner with?

Loyalty Programs Are Trending

August 25, 2021
Burger King and McDonalds are both launching loyalty programs

Grubhub and Yandex Self Driving Delivery Vehicles Bringing Food to Students at Ohio State

August 24, 2021
College campuses are the perfect launch pad for this new technology

Back to School Trends

August 23, 2021
It's another gong show and the back to school shopping trends prove it

Cabernet Sauvignon Day is August 30

August 22, 2021
Trending on social media

Is it Time to Increase Your Prices?

August 21, 2021
Inflation is causing many operators to boost their menu prices. Will it choke consumer demand for dining?

Grow Your Business With No Additional Marketing Spend

August 20, 2021
Getting your keywords on your website aligned with your customers' search queries can boost your sales 15 - 30%

A Dry Irish Pub?

August 19, 2021
The concept is so successful — it's coming to other countries

Ingredient Trends: Pulse Flours

August 18, 2021
According to Mintel Research, flours made from plant proteins are a big emerging trend

Hard Mountain Dew Is Launching Soon

August 17, 2021
Boston Beer Co. and Pepsi Co. are joining forces to expand Mountain Dew into the beverage alcohol space

Buy Now Pay Later — Would It Work For Restaurants?

August 16, 2021
The BNPL "buy now pay later" trend is growing quickly …especially with millennials.

GrubHub’s New Order Taking Process

August 15, 2021
Assisted ordering software could reduces errors and be a win for GrubHub and the restaurants

August 16 is National Rum Day

August 14, 2021
Hear some stats on just how hot rum is

Wendy’s Announces A New Type of Ghost Kitchen

August 13, 2021
It's a "food truck meets commissary mash-up" and a brilliant way to penetrate new markets cost-effectively

Beyond Pepperoni?

August 12, 2021
Pizza Hut is testing plant-based pepperoni toppings

Now May Be a Good Time To Increase Your Prices

August 11, 2021
There's evidence that consumers might be receptive to higher food prices

Victoria’s Secret Angels Get Their Pink Slips

August 10, 2021
A new attitude for an old brand.

How To Stop Those “No Shows”

August 9, 2021
Open Table has introduced direct messaging

Yelp Introduces Proof of Vaccination And Staff Fully Vaccinated Attributes to Profiles

August 8, 2021
Yelp is helping you promote your protocols and avoid negative publicity for your stance

Vaccine Passports? How Many Customers Will You Lose?

August 7, 2021
New research reveals how many customers will balk at showing proof of vaccination

Molson Coors Discontinues 11 of its brands

August 5, 2021
Are some of your customer's favourites disappearing?

Food-Focused Hashtag Holidays Aug 4 – 6

August 4, 2021
Trending on Social Media

Wage Theft Is More Common Than Other Types of Crime

August 3, 2021
When employers don't pay people for overtime, breaks, or take tips — it's stealing.

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