Eliminating risk by using AI to predict fashion trends sounds ideal, but there’s a danger in smoothing things over too well. Trends, tastes and lifestyles are always in flux, perhaps even more so in the internet age, and hitting the mark in fashion often means taking a chance. The pandemic has thrown a curve ball and it may be time to introduce human creativity back into the equation. Listen to the briefing to hear how fashion and data analytics could co-exist.
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